Mastering the game: Strategies to triumph over Contact Lens Warehouses by Nathan Hill, Aboc
Mastering the Game: Strategies to Triumph Over CL Warehouses
Embarking on a journey to outsmart contact lens (CL) warehouses requires finesse and a dash of strategic brilliance. Here's your winning playbook:
Strategic Buying Control:
Resist the temptation to order from every manufacturer in town. Choose two trusted ones that align with your store's vibe. This not only boosts your CL rebates but also crafts a pricing structure that's as solid as your choices.
The Art of Negotiation:
Don your negotiation cap and get ready to dance with prices. Frequent negotiation, preferably quarterly, is the secret sauce in dealing with CLs. Remember, everything is negotiable.
Pricing Zen:
Match or beat the prices of the ubiquitous 1800 Contacts. Your aim is not just to compete but to shine brighter. After all, who doesn’t love a good deal?
Insurance and Rebates Magic:
Work your magic with insurance and rebates. Make patients grin by offering them a post-insurance price, minus the rebate, divided by the number of boxes. It's a win-win; they save, and you build customer loyalty. If your patient is still unsure, gently remind them about the sweet simplicity of letting you handle it.
Website Wonderland:
Transform your website into a revenue powerhouse. Direct patients to your online haven where they can effortlessly order contacts. Verification via an email link, direct shipping, and zero legwork on your part - it's a magical win-win. Best part? It's absolutely free with most
It's time to play the game smarter, not harder. With these strategies, you'll not only beat the CL warehouses but leave them wondering how you made it look so easy. Happy strategizing!
